Our Athletic Performance Blend combines caffeine consistent instant coffee with 15 of the most well-researched functional ingredients to help you achieve optimal performance across the six key pillars of athletic performance: energy, endurance, power, focus, hydration and recovery.

If you're looking to take your performance to the next level but don't want to experiment with multiple pills, high-caffeine pre-workouts, or sugary energy drinks, then our Athletic Performance Blend is the ideal choice, providing you with a clean, convenient, and effective way to accelerate your progress.

When we start our mornings with Aura Coffee, we quickly feel more awake and ready to take on the day. But it's much more than a short-term energy boost, the real benefit lies in the compounding performance improvements you’ll notice when you make Aura Coffee part of your everyday routine.

If you’re new to supplements, you may experience mild stomach upset or a slight tingling (a common effect of Beta-Alanine) at first. Don’t worry—this is totally normal, and your body naturally adapts to new routines. In fact, many of us have come to love that tingly sensation; it’s a friendly reminder that Aura Coffee is gearing us up to perform at our peak!

Long-Term Benefits
Rather than offering just a quick energy spike, Aura Coffee is crafted to deliver compounding performance gains when enjoyed daily—even on rest days.

Holistic Athletic Support
Whether you’re hitting the gym, running, swimming, or playing football, our blend supports the six key areas of athletic performance: Energy, Endurance, Power, Focus, Hydration, and Recovery.

Naturally Formulated
Many pre-workouts contain artificial flavours, sweeteners, and fillers. Aura Coffee, on the other hand, uses entirely natural ingredients—apart from Vitamin B12 (we include a vegan-friendly form of B12, which has to be synthetic). This means you get a cleaner, more wholesome boost without unnecessary additives.

No Crash or Jitters

Aura Coffee provides a balanced release of energy without the harsh crash. By focusing on quality ingredients that offer more than a quick spike, we help you stay sharp over the long haul.

Aura Coffee is currently only available in the UK.

Our coffee has a delightfully unique taste that we know you'll grow to love! It delivers a combination of rich coffee notes, earthy undertones, and just a hint of caramel sweetness.

If you find the coffee slightly too bitter at first, we recommend adding some milk or honey.

For maximum benefits, we recommend drinking one cup of Aura Coffee every morning, even on rest days. This will ensure you maintain the high-levels of vitamins, minerals and amino acids that your body requires to perform at its best. The high antioxidants will also speed up your recovery!

One of the great things about our blend is that you can use it exactly as you would a conventional instant coffee—whether you enjoy it with foamed milk, poured over ice, or simply black. It’s completely up to you!

If you're not using milk, we would recommend enjoying a small snack alongside your coffee. This helps your body fully absorb the functional ingredients.

Our blend does contain caffeine, so if you’re sensitive to stimulants, you may want to enjoy it earlier in the day. That said, everyone is different—experiment to find what best suits your routine.

Use this text to answer questions in as much detail as possible for your customers.

We spoke with nutritional experts and conducted extensive research to shortlist ingredients with proven performance benefits, backed by scientific studies in reputable journals. From there, we carefully selected those that:

Provide coverage across all six key areas of athletic performance (Energy, Endurance, Power, Focus, Hydration, Recovery).

Provide lasting benefits when consumed consistently.

Remain potent even at high temperatures.

Are safe for daily use.

This meticulous approach ensures our blend delivers effective, reliable support for your athletic goals. We are constantly monitoring emerging evidence and reviewing our ingredients.

Each serving of our Athletic Performance Blend contains 77mg of natural caffeine (from Coffee). This is similar to one serving of your standard instant coffee. We use TrueStart™ Barista Grade Coffee to ensure the caffeine content is consistent as possible.

Yes. We use TrueStart™ coffee, known for their rigorous control processes that maintain exceptionally low mycotoxin levels.

Could well be.

All the ingredients in Aura Coffee are widely used in health and fitness products and are generally considered safe. However, individual tolerances and health conditions can vary.

If you are taking medications, or have any underlying health concerns, we recommend consulting a healthcare professional before use.

The vitamin dosages in our blend are intentionally formulated to support athletic performance and recovery. Active individuals, particularly those with intense training routines, may have higher nutrient requirements than the general population. These elevated dosages are designed to replenish essential vitamins lost during physical activity and provide optimal support for energy production, muscle function, and overall recovery.

It's important to note that our blend is crafted for those with active lifestyles, and we recommend consulting a healthcare professional if you have concerns about your individual needs or are combining it with other supplements.

While our ingredients do not contain any known allergens, the Athletic Performance Blend has not been tested specifically for allergens, so we cannot guarantee it is completely allergen-free.

While our ingredients are vegan-friendly, the Athletic Performance Blend has not been certified as vegan, so we cannot guarantee it meets all vegan standards.

Our blend contains caffeine, so it is not recommended for under 18s.

Some evidence suggests a potential link between ashwagandha and an increased risk of miscarriage.

Expectant mothers are advised to exercise caution and consult a healthcare professional before adding our blend to their routine.

You can sign up here.

Yes. Anyone is free to sign up to our ambassador programme. We are looking for people with a passion for health and fitness, who product authentic and engaging content.

If that sounds like you, then we'd love to hear from you.

You will receive a 270g bag (20 servings) of Aura Coffee and a high-quality metal scoop to measure 1 serving.

We aim to dispatch all orders within 24 hours.

Once dispatched, orders usually arrive within 2 working days.

We operate a 30-day return policy. To be eligible for a refund, you must return your unopened pouch to us within 30 days of receipt.

Please use the Contact Us page to arrange a return.

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We sincerely apologise for this issue.

To help us resolve it, we kindly ask that you send photos of the pouch to team@auracoffee.co.uk as soon as your order arrives. Please do not dispose of any items until you hear back from our team, as we may need them to be returned.

Our priority is to resolve this for you as quickly as possible.

We’re sorry to hear you’ve had a disappointing experience, and we’re keen to set things right. Your feedback helps us address any issues, not just for you, but for others as well. We’ll do our utmost to avoid repeating the same mistakes.

We also love hearing your positive feedback, so if there’s something you’ve enjoyed about your experience with Aura Coffee, we’d be thrilled to hear about that too!

If you’d like to file a complaint or share feedback, please email us anytime at team@auracoffee.co.uk. Our team will aim to respond to within two working days.